€1 million Lamborghinis sell like hotcakes

रॉयटर्स

Thursday, September 13, २००७

What price exclusivity?

If you ask Lamborghini, €1 million should do it - before tax, of course।

In a bid to burnish its prestige, the Italian maker of the super luxury sports car unveiled the Reventón earlier this week at the Frankfurt International Motor Show - a very limited edition car that looks more like an arrow than anything on four wheels।

With the $1.4 million price tag, it is the most expensive car ever built. Needless to say, Lamborghini has already sold the 20 cars that it planned to build."As soon as the word got out, we sold out in four days," Stephan Winkelmann, the company's chief executive, said, adding that Lamborghini could have easily sold another 20.Most of the buyers were men from the United States, some of whom already own a Lamborghini, Winkelmann said.Lamborghini named the car after a bull that killed matador Felix Guzman in 1943.

Although it is based on its Murciélago LP640 model, Lamborghini's engineers took inspiration from a fighter jet and reworked the composite carbon fibre body to accentuate the sleekness and angular edges usually associated with its cars.The engine is the same as the LP640: a 12-cylinder rocket that can propel the car from zero to 100 kilometers per hour, or 60 miles per hour, in 3.4 seconds.By comparison, the coupe version of the LP640 costs a relatively more modest €219,600.

Lamborghini, which is run by Volkswagen's Audi division, will start making the Reventón in January and deliver them in October.

http://www.iht.com/articles/2007/09/13/business/auto.php